• 3.7X

  uplift in Amazon revenue

• 460%

  increase in GMV Max investment

• 3X

  halo total ROAS uplift

Proving the cross-channel value of GMV Max and driving Amazon revenue up 3.7X

• 5.2%

  higher Intent lift (vs. 0.4% US benchmark)

• 8.2%

  higher Preference lift (vs. 0.6% US benchmark)

• 0.6%

  higher CTR (vs. 0.4% Pulse benchmark)

Partnering with TikTok creators to authentically join football culture in America

• 143M

  total impressions

• +11.9%

  ad recall

• +10.6%

  awareness

Driving full-funnel impact with creator-led content and premium TikTok placements

• 35.7%

  lift in ad recall

• 14.96%

  add-to-cart growth

• 14.47%

  complete payment growth

A TikTok Unified Lift Study helped McFIT validate the impact of adding an upper-funnel layer, unlocking scalable revenue growth and significant brand lift through TikTok Smart+ and fresh creator content.

• 50%

  increase in GMV Max spend

• 10%

  overall revenue uplift within 30 days

• 40%

  remaining headroom to scale

Laura Geller unlocked 10% total revenue growth by confidently scaling GMV Max and Smart+

• 11.8%

  more Ad Recall

• 5.6%

  more Favorability

• 6.47s

  Avg. Watch Time

Leveraging TikTok Custom Pulse, ING elevated its basketball sponsorship during the European Championships, driving key brand lifts.

• 51.1%

  above the benchmark in 2s VTR for the Pulse campaign

• 40.7%

  above the benchmark in 6s VTR for the Pulse campaign

• +14.1%

  Brand Association (Brand Lift Study)

Driving holiday shopping association with a TikTok Pulse campaign

Learn How Publicis Media Validated TikTok’s Full-Funnel Impact for a Global Automotive Brand

• 17.6%

  lift in purchases

• 16.9%

  lift in add to cart

• 9.5X

  incremental ROAS

Proving the power of TikTok ads in the US through a Conversion Lift Study

• 9X

  TikTok driven YoY revenue

• 5X

  ROAS YoY

• 2X

  ROAS increase when including Amazon halo vs. DTC alone

Driving measurable Amazon and DTC growth with Smart+ and a full-funnel TikTok strategy

• 1.9X

  iROAS

• 98%

  under-reported lift

• 35%

  net new customer growth

Proving TikTok as an incremental growth driver beyond last-click attribution

• 6.7X

  TikTok Shop's halo effect significantly extended incremental performance, generating 6.7x in sales beyond on-platform purchases.

• 2X

  Halo-driven demand drove directly to the Fenty Beauty Online Store, with owned .com capturing nearly 2x the impact of other halo channels combined

• 1/3

  Over 1/3 of incremental sales came from new customers, underscoring TikTok’s acquisition power within the category.

Leveraging TikTok Shop's halo effect to extend incremental performance and drive omnichannel sales.